Craving a marketing strategy that works?

One of the reasons marketing strategies fail is because they're built by people who've never run a business. They don't understand cash flow, they don't grasp the pressure of missing growth targets, and they certainly don't know what it's like to explain to your board (or your team) why marketing spend is up but revenue isn't.

My approach is fundamentally different. I'm not just a marketing strategist - I've also built multiple companies, been a CEO, and sit on multiple boards. When I build your strategy, I'm thinking like someone who's had to make payroll, answer to investors, and deliver growth under pressure. Every recommendation is commercially justified, every tactic is tied to ROI, and every decision is made with your P&L in mind.

The result? A strategy that doesn't just look impressive - it delivers measurable business growth.

Within a few months you'll see clear indicators that something has fundamentally changed. Your pipeline quality improves, your sales team reports better leads, and key metrics start moving.

The bigger picture? My clients typically double their monthly revenue within 18 months. Not through quick wins that fade, but by building a marketing engine that gets stronger over time.

I've heard this from CEOs in everything from industrial manufacturing to fintech. After 15 years and hundreds of clients, here's what I know: The fundamentals of effective marketing don't change.

Your prospects still have problems to solve, competitors to evaluate, and decisions to make. The difference isn't whether marketing works for your industry - it's finding someone who knows how to adapt proven strategies to your specific market.

I don't use cookie-cutter approaches. I dive deep into your industry, study your competitors, and analyse your customer data to build a strategy that speaks your market's language.

Your industry isn't too complex for marketing. You just haven't found the right strategist.

You've been burned before. Invested in marketing that promised the world and delivered disappointment. I get it.

I won't promise guaranteed results - anyone who does isn't being honest, or hasn't done this long enough. What I can promise is you'll finally understand exactly why your current marketing isn't working and have a clear plan to fix it. Even if you don't work with me further, you'll have the blueprint to stop wasting money and start generating real growth.

The real risk isn't investing in the right strategy - it's continuing without one whilst your competitors take market share you should own.

You could. Many of my clients tried this first. Here's what typically happens:

Three months recruiting.
Three months for them to finalise their notice period.
One month to get them up-to-speed.

That's over half a year operating without an effective strategy. And then what happens if they don't work out? You're back to square one.

With me, you get 15+ years of battle-tested experience immediately. No time wasted, no politics. Just proven strategies adapted to your situation.

You can always hire internally later - but first, get the foundation right.

Strategy delivery is just the beginning. Once you have your blueprint, we discuss exactly how to bring it to life - whether that's recruiting the right team, introducing you to specialist agencies from my network, or providing ongoing advisory support.

I don't hand over a document and disappear. My reputation is built on delivering outcomes, not outputs. Whether you need quarterly reviews, implementation guidance, or help scaling what's working, I'm here to help.

You're ready if any of this sounds familiar:

Your marketing feels like throwing money at a wall. You can't clearly explain who your ideal customer is or why they should choose you. Your sales team complains about lead quality, or you can't connect marketing activities to revenue.

Maybe you're hitting growth plateaus despite increasing spend, or you're succeeding despite your marketing - not because of it. Perhaps you know your current approach won't scale, or you're preparing for expansion.

Most importantly, you're tired of marketing being a cost centre instead of a growth driver. If you want marketing as your competitive advantage, it's time for a strategic reset.

Every client who's implemented their strategy properly has seen returns that make the initial cost look insignificant.

A comprehensive marketing strategy starts from $4,997 ex. GST, although the final number depends on the complexity of your marketing strategy and the number of channels that are included.

Putting that into perspective, most clients are losing more revenue than that every single month because of the quality of their current strategy (or the lack of a strategy entirely). And then there's the cost of the missed targets, wasted time, and misallocated budgets. So the ROI on your investment is high, and the returns are rapid.

Most of my clients double their monthly revenue within 18 months.