Stop throwing money at marketing that doesn't work

Your marketing should be your company's most powerful growth engine. Instead, it's bleeding cash and leaving you wondering where it all went wrong.

90-Day Marketing Transformation
90-Day Marketing Transformation

Your 90-Day Marketing Transformation

Here's what I've learned after 15 years of turning struggling marketing departments into growth engines: brilliant marketing comes down to three things—an effective strategy, a world-class team to execute it, and flawless processes to support it all.

Most companies have none of these. Some have one. Very few have two. But the companies that dominate their markets? They have all three, working in perfect harmony.

The 90-Day Transformation is your complete marketing transformation. Within 90 days, I'll completely rebuild your marketing engine by delivering all three components. The outcome? On average, my clients double their monthly revenue within 18 months.

90-Day Marketing Transformation
His expertise, commitment, and passion have significantly impacted our growth, and I highly recommend Michael to any business looking for a transformative leader.

Ed Smith

Leaselab

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The STEPS™ Marketing Framework

Every successful transformation follows the same pattern. That's why I've developed the STEPS™ Marketing Framework - a proven system that addresses the three major choke points that are strangling your marketing results right now.

Strategy: Your Growth Blueprint

Right now, you're likely doing what most companies do - throwing money at channels because someone told you they work, targeting audiences because they seem right, and measuring success with vanity metrics that don't actually drive revenue. You're reactive instead of strategic, scattered instead of focused, and wondering why your competitors are stealing your market share.

An effective marketing strategy isn't just a document - it's your competitive advantage. It transforms marketing from an expense into an investment that delivers constant returns.

When you have a proper strategy, everything changes. You stop wasting money on channels that don't work. You start attracting the right customers at the right time. Your team has clarity and direction. And most importantly, you can finally hold your marketing accountable to real business outcomes.

View Key Outcomes

  • Performance Analysis:
    A comprehensive audit of all your marketing channels to identify what's working, what's failing, and where you're leaving money on the table.
  • Competitor Analysis:
    Deep dive into your competitive landscape to understand their strategies, identify gaps in the market, and position yourself for dominance.
  • Roll-Out Plan:
    A detailed roadmap identifying the exact systems, processes, people, and structure needed to execute your growth strategy.
  • Marketing Budget:
    A data-driven budget allocation across months and channels designed to maximise impact and ROI.
  • Marketing Strategy:
    Your complete marketing blueprint, including clear success metrics.
90-Day Marketing Transformation

Team: Your Execution Engine

Here's what keeps me awake at night: Watching brilliant strategies fail because the wrong people are trying to execute them.

Your team is the engine that turns strategy into tangible outcomes. But most companies have cobbled together a team of generalists, hoping they can somehow deliver specialist results. They've hired agencies based on flashy presentations rather than proven track records. They've promoted internal staff into roles they're not equipped for because they needed someone - anyone - to fill the gap.

The result? Mediocre execution and mediocre results.

The best marketing teams think in years, not quarters. They spot opportunities before your competitors do. They create stability and consistency. Most importantly, they prevent you from becoming a bottleneck for every marketing decision, giving you more time to focus on running your business.

Whether your team is made up of internal staff, external partners, or a mix of both, the best teams blend leadership and specialist skills to deliver faster, smarter, and with greater impact.

View Key Outcomes

For your external team (i.e. agencies, freelancers):
  • Agency Audits:
    Comprehensive evaluation of your current agency partners based on strategy, performance, value, processes, team quality, and alignment with your business goals.
  • Pitch Process Management:
    End-to-end process including briefing, shortlisting, and evaluation to ensure you select the right partners.
  • Agency Selection:
    Documented rationale and recommendation for your chosen agency partners.
  • Agency Onboarding:
    Structured onboarding plan to align agencies with your business goals and ways of working.
  • Agency Management:
    Ongoing management framework including meeting cadence, KPIs, and reporting templates.
For your internal team:
  • Team Interviews:
    Face-to-face conversations with everyone on your marketing team, leadership team, and external partners to understand current capabilities and gaps.
  • Team Audit & Capability Mapping:
    Detailed report evaluating current team capabilities, identifying gaps, and highlighting opportunities for improvement.
  • Skills Matrix:
    Structured grid mapping team members' skills against required competencies.
  • Job Description Creation:
    Professionally written, role-specific job descriptions aligned to business needs and goals.
  • Recruitment Support:
    Structured screening and interview process with scoring criteria and recommendations.
  • Recruitment Decision-Making:
    Evidence-based recommendation on final candidate selection.
  • Staff Onboarding:
    Clear, step-by-step onboarding plan to integrate new hires smoothly into your team and culture.
90-Day Marketing Transformation

Processes: Your Execution Framework

The most expensive words in marketing are: "I thought someone else was handling that."

Without proper processes, marketing becomes chaotic. Deadlines slip. Budgets blow out. Quality suffers. Team members duplicate work whilst critical tasks fall through the cracks. And in the end? Revenue plateaus, or worse yet, falls off a cliff.

But here's what most companies don't understand: Processes aren't about red tape or bureaucracy. They're about creating a disciplined, repeatable system that enables scale.

Good processes create transparency and build confidence because you know marketing will run smoothly without your constant oversight. They make your team more efficient, reduce errors, and keep everyone aligned on priorities. Most importantly, excellent processes transform marketing from a chaotic cost centre into a predictable revenue engine.

View Key Outcomes

  • Process Audit:
    Identifying all current and required processes to allow for peak performance.
  • Process Creation:
    A complete set of prioritised, documented processes with a plan for training and adoption across teams.
  • Strategy Management:
    Structured playbook and timeline for communicating, training, and executing marketing strategies effectively across teams.
  • Marketing Processes:
    Comprehensive documentation of marketing team workflows to ensure consistent, efficient execution.
  • Approvals Framework:
    Documented approvals processes for decisions relating to strategy, budget, channels, campaigns, and creative.
  • Work-In-Progress (WIP) Management:
    Standardised WIP meeting format, agenda, and schedule to maintain visibility and drive action.
  • Performance Analysis:
    Defined framework and templates for tracking, analysing, and communicating marketing results and insights.
  • Reporting:
    Customised reporting templates and cadence recommendations to measure marketing performance and support decision-making.
  • External Partner Management:
    Clear framework and guidelines for selecting, briefing, collaborating with, and managing external agencies or vendors.
90-Day Marketing Transformation

Support: Your Ongoing Leadership

Building a marketing engine is one thing. Running it effectively is another.

If you're craving leadership and accountability in your marketing department, I offer a select group of businesses the opportunity to work with me through either a Virtual or Fractional Chief Marketing Officer (CMO) engagement.

Think of me as your marketing co-pilot. I operate entirely online, offering you greater flexibility and competitive pricing compared to hiring a full-time senior marketer in-house. Plus, having a master marketer in charge of your strategy accelerates your growth trajectory whilst saving you time and money.

View Key Outcomes

  • Strategy Launch:
    Hands-on management and support for the launch of your new marketing strategy.
  • Stakeholder Management:
    Direct engagement with cross-functional teams and external partners to ensure a smooth launch.
  • Organisational Alignment:
    Ensuring everyone understands their roles and responsibilities, are on the same page, and ready to execute.
  • Performance Tracking:
    Implementing metrics and accountability systems to measure success and identify opportunities.
  • Strategy Refinement:
    Continuous optimisation of each channel based on data and insights.
  • Growth Acceleration:
    Identifying opportunities to scale winning initiatives and double down on what's working.
  • Regular Strategy Reviews:
    Quarterly sessions to evaluate performance and refine our approach.
  • Team Development:
    Training and mentorship for your marketing and leadership teams to build internal expertise for long-term success.
90-Day Marketing Transformation

90-Day Marketing Transformation

Frequently Asked Questions

Who is the marketing transformation program best suited for?

This program is ideal for ambitious companies generating $1m+ annually who are looking to aggressively grow their revenue over the next two years. If you're lacking marketing leadership within your business, if you don't have a clear marketing strategy in place, or if you have any doubts about the quality of your team (be it internal or external), then this program is absolutely for you.

How long does the marketing transformation program take?

It's a comprehensive 90-day program designed to overhaul your marketing strategy, team, and processes. The goal is to rebuild your marketing engine to drive rapid and sustainable revenue growth.

What level of commitment is required?

This definitely isn’t a “set-and-forget” type of arrangement. I need to become an integrated member of your team in order to deliver the kind of results you’re after. I’ll push you out of your comfort zone at times, but that’s because there are no shortcuts here – just honest conversations, tough decisions and genuine partnership. You can expect me to work relentlessly to help you grow, and I expect the same of you.

‍Do I need an existing marketing team to benefit from the program?

No, you don't. Whether you have an existing team, rely on external agencies or are starting from scratch, the program is designed to build and optimise your marketing function to align with your business goals.

Why is this more effective than simply hiring a traditional marketing consultant?

Traditional consultants usually have a narrow focus, being strategy and/or execution. My STEPS™ Marketing Framework offers a far more comprehensive and in-depth approach by addressing every part of your marketing - not just the strategy. Your strategy, team and processes are directly linked, and my ability to effectively optimise all three is how I fuel your growth in such a short timeframe.

What if I only want to do parts of the marketing transformation program?

The 90-day transformation program can be split into three parts, and you can pick and choose the ones that you need:

We can then break things down even further by looking at specific problems you need solved within each part. So we can really drill down and get specific about how we work together to address your most pressing marketing challenges.

Having said that, the fastest impact and most rapid growth comes when I work through all of these areas simultaneously through the structured marketing transformation program.

How much does the marketing transformation program cost?

The program cost varies depending on the final scope (which we build together) and the specific outcomes you need me to deliver. For example, you might not need an agency audit if you don't have any agencies, which would bring the price down. The best thing to do is get in touch with me and I'll custom build the scope alongside you to make sure it's tailored for your situation.

His work ethic is unmatched. What can take someone three days to complete, he will do it better and in one day. With all that said, the best bit is he cares and takes a genuine interest in individuals and what makes them tick. This is a wonderful quality in a person. I could not recommend him enough.

Trent O'Sullivan

Balance Advertising

Why Me?

About Me

1

Consistent track record

Over the past 15 years I've worked with hundreds of companies covering almost every industry. I've solved their marketing problems, built their strategies, and consistently delivered tangible growth. This isn't theory - it's proven results.

2

CEO mindset

I've run my own company, so I know what it takes to build one. But the vast majority of marketers don't. My experience as a founder, CEO and marketer helps me see things that other marketers won't, and think in ways that other marketers can't.

3

Skip the learning curve

Avoid wasting your time and money on the wrong strategies, the wrong people, and the wrong agencies. I bring a tried and tested network of seasoned specialists who work with me to make an immediate impact.

Experience Matters

Trusted by brands you know and love

I’ve worked with companies of all shapes and sizes – from startups to publicly listed.

Ready to transform your marketing?

The companies that dominate their markets don't get there by accident. They get there by making bold decisions and investing in what works.

Your competitors are already planning their next move. The question is: Will you be ready to meet them head-on, or will you be left wondering what could have been?

Let's Talk

Serious about rapidly growing your business?

Your growth story starts today, and it starts here.